The next generation, in the room.
Not car spotters drawing crowds. We personally invite the younger collectors, heirs, and creators who showcase the Concours with the same elegance as the event.
A proposal for the next chapter
The Next Generation of Elegance.
You built the legacy. Now let’s introduce it to the people who will carry it forward.
Younger collectors, tastemakers, and new patrons who match the spirit of the Concours, brought to you through GAB’s national press relationships, curated influencer network, and global private clientele.
Prepared exclusively for Pebble Beach Concours d’Elegance by GAB · October 2026
01
The moment
A new chapter deserves a new audience.
With new leadership and a new structure, the Concours has a rare window to decide who it speaks to next. The goal is clear: welcome a younger generation of enthusiasts without losing the elegance that defines the event.
700+ Private network
Collectors, founders, heirs, and tastemakers.
Influence isn't always a large following. Often it's the quiet introduction that opens the right door.
02
What we do
One partner for press, people, and presence.
GAB works alongside your in house team as an extension of it, not a replacement, with a California base in Malibu.
Press beyond the car pages.
Story angles and pitches that place the Concours in the fashion, lifestyle, and business titles your next audience reads, before, during, and after August.
The right partners and sponsors.
Personal introductions to brands, collectors, and sponsors from GAB's relationships across luxury, fashion, and entertainment.
03
Case studies
A different kind of luxury network.
Selected clients
Our clients are in
2020 to present
When Richard Mille came to GAB, the brand was virtually unknown in its target market. Over six years as its sole digital partner there, including campaigns around its Ferrari and McLaren partnerships, GAB helped make it one of the top luxury watch brands in the region.
“Most importantly, they have driven the results we have been looking for.”Sylvia Cheung, North Asia Marketing Manager, Richard Mille
For the Concours: We know how to make a luxury name matter to a new audience, and we know the collector car world from the inside.
2025 to present
GAB has been Natali Alexander’s ongoing partner since launch, handling press, PR, influencer relationships, commercial partnerships, and boutique placement worldwide. Highlights include a People Magazine exclusive, an endorsement from Lady Gaga, and placement at The Hub in the Hamptons.
“They helped launch us in such a way that we couldn’t have imagined.”Natali Germanotta, Founder, Natali Alexander
For the Concours: We have press relationships across the country, and we know how to put the right faces in the right rooms.
04
Timeline
The road to August 2027.
Now
Align with your team on priorities and the audience you want to reach.
Spring 2027
Build the guest, creator, and press list. Secure stories and introductions.
August 2027
Bring the right people to the Concours and make sure the moment travels.
After
Report what it produced and turn new relationships into lasting ones.
05
The founder
Gabby leads the strategy personally.
Gabby Gabriel spent a decade building a luxury marketing agency overseas for brands like Richard Mille and Marriott before bringing GAB home to the US, where it now operates from Malibu, New York, and Las Vegas. Today she pairs that experience with an ongoing partnership with the Germanotta family. She personally leads the strategy and the introductions that open the right doors.
- USA TodayTop Entrepreneurs, 2024
“Gabby is a genius at what she does.”Joe Germanotta, Hollywood Hills MagazineRead the article →
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Let's shape the next chapter together.
Every GAB engagement is 100% customized. It starts with a 30 minute walkthrough with your team.
Malibu · New York · Las Vegas
